McDonald’s
Mission and Values

What Fuels us at McDonald’s Restaurants

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Making Delicious Feel-Good Moments Easy for Everyone.

McDonald's Mission

This is how McDonald’s restaurants uniquely feed and foster communities. We serve delicious food people feel good about eating, with convenient locations, affordable prices, and by working hard to offer the speed, choice and personalization our customers expect. At our best, we don’t just serve food, we serve moments of feel-good, all with the lighthearted, unpretentious, welcoming, dependable personality consumers know and love.

Sustainability at McDonald's

We're building a better future through local sourcing, waste reduction, and a commitment to people and planet. At McDonald’s, we believe that progress happens one step at a time — and every team member plays a role. From choosing local suppliers to cutting back on plastic, we’re always looking for ways to do things better. Sustainability isn’t just a strategy — it’s our mindset: your job can help us shape a more sustainable tomorrow.

Learn more here

Making Delicious Feel-Good Moments Easy for Everyone.

At McDonald’s, giving back is part of who we are. Through Ronald McDonald House Charities and local efforts, our teams help families stay close during tough times — because making a difference feels just as good as making a meal.

Learn More About Ronald McDonald House
Ronald McDonald House Charities Belgium logo with two hands shaking inside a house and a red heart above the chimney.
Ronald McDonald Kinderfonds België.

Our Values

Our values guide everything we do — shaping decisions, building trust, and creating a workplace where integrity and purpose thrive.

serve logo

Serve

We put our guests and people first.

inclusion logo

Inclusion

We open our doors to everyone.

integrity

Integrity

We do the right thing.

Community logo

Community

We are good neighbours.

Family logo

Family

We get better together.